For many AEC firms, the company website is viewed as a necessary marketing asset - a place to house project photos, service descriptions, office locations, and contact information. Today's website is often the first interaction a prospective client, teaming partner, recruit, or journalist has with your firm. Is your website is helping move those visitors toward a relationship with your firm or simply acting as a digital brochure.

Learn the top AEC digital marketing trends for 2026, from smarter AI use to content strategies that strengthen expertise, visibility, and client trust.

Leverage your AEC technical staff's personal profiles to can create authentic engagement and reach a wider audience.

In the deadline-oriented world of AEC marketing, it's easy to let social media become an afterthought. However, a recent, engaging session with a British monarchy twist by marketing experts Melanie Meeks, CPSM, and Allie Horne, CPSM, has brought to light the importance of harnessing social media effectively.

Spring may be winding down, but there is still time to knock out items on your spring cleaning list. As an AEC marketer, a clean-up and audit of your project photos is a perfect task to undertake when you have a break in deadlines. Project photography is one of the strongest tools we can leverage to market and sell our work.