For many AEC firms, the company website is viewed as a necessary marketing asset - a place to house project photos, service descriptions, office locations, and contact information. Today's website is often the first interaction a prospective client, teaming partner, recruit, or journalist has with your firm. Is your website is helping move those visitors toward a relationship with your firm or simply acting as a digital brochure.

We’re excited to welcome Tahnee Sauer to the growing team at Meeks Marketing. With a background spanning AEC marketing, design, storytelling and relationship-building, Tahnee brings a thoughtful, creative perspective to every project. We sat down with Tahnee for a quick Q&A to learn more about her experience, creative approach and what she’s most excited about in this next chapter.

If you’ve worked in AEC marketing or business development, you know this tension well. We need to standardize our project data.  But we also need flexibility for proposals, pursuits, and different audiences. The firms that do this well aren’t the ones with the most content. They’re the ones with the most usable content.

Learn the top AEC digital marketing trends for 2026, from smarter AI use to content strategies that strengthen expertise, visibility, and client trust.

Many AEC firms are wasting thousands of dollars from their marketing budget and don’t even know it. You’re investing in website updates, social media, trade shows, and proposal design. But when the results don’t match the spend, it’s easy to blame the market, not the strategy. The problem isn’t what you’re doing, it’s what’s falling through the cracks. That’s where a marketing audit comes in.

For AEC firms, knowledge management is more than an operational tool - it’s a marketing asset. By capturing and organizing project information, client insights, and lessons learned, firms empower their marketing teams to respond quickly, craft stronger proposals, and showcase expertise with clarity.

By understanding your personal business development persona you will be equipped with strategies to build authentic relationships and enhance your business development approach. Whether you're a natural conversationalist or a strategic listener, there’s a networking style that fits you—and it’s all about leveraging your strengths.

Leverage your AEC technical staff's personal profiles to can create authentic engagement and reach a wider audience.

How to Create a Social Media Calendar That Works: A step-by-step guide on organizing and planning social media content effectively

What's the Difference between PR, Communications & Internal Communications?

We know the pressure to deliver high-quality proposals in a short amount of time can be intense. Yet, with the right strategies in place, success is within reach, even when time is tight. Let’s delve into Meeks Marketing’s approach to streamline the proposal process and improve your shortlist odds, even with an expedited delivery schedule.

The rush of completing a proposal or interview process often propels us forward, and we are onto the next project awaiting our attention. Yet, in the flurry of activity, one crucial step tends to be overlooked—the debrief. Whether the outcome is a win or a loss, taking the time to reflect and gather feedback is invaluable. Let's explore why debriefing is essential and how it can benefit your future pursuits.

Five Steps to Jumpstart Your Strategic Planning Process

As January comes to a close, your firm might be thinking - do we have a strategic plan for this year? What about the next 2-5 years? Strategic planning helps firms navigate competitive landscapes, adapt to market changes, and align their internal goals with external demands.

In the deadline-oriented world of AEC marketing, it's easy to let social media become an afterthought. However, a recent, engaging session with a British monarchy twist by marketing experts Melanie Meeks, CPSM, and Allie Horne, CPSM, has brought to light the importance of harnessing social media effectively.

The Meeks Marketing team is growing! We are excited to announce that Aidyn Glenn has joined the team and brings over 6 years of AEC marketing experience to our group. Aidyn previously worked for large and small general contractors throughout Texas and specializes in proposal development, graphic design, creating marketing collateral, social media management and content creation. That’s her professional background - get to know her personally as she answers some questions below!