In the deadline-oriented world of AEC marketing, it's easy to let social media become an afterthought. However, a recent, engaging session with a British monarchy twist by marketing experts Melanie Meeks, CPSM, and Allie Horne, CPSM, has brought to light the importance of harnessing social media effectively.

Spring may be winding down, but there is still time to knock out items on your spring cleaning list. As an AEC marketer, a clean-up and audit of your project photos is a perfect task to undertake when you have a break in deadlines. Project photography is one of the strongest tools we can leverage to market and sell our work.

Marketing these days is different. In our new hybrid work world, some tried and true marketing methods just plain don’t apply anymore. But there is an underutilized marketing tactic that your firm should be implementing - pull marketing. What is pull marketing and is your firm using it to its full potential?

These event management tips will help whether you’re planning your company’s anniversary party, a professional conference, a charity fundraiser, a networking event, or maybe even your kid’s birthday party!